The coronavirus is wreaking havoc all around the world for the past two months. Millions of people are affected by COVID-19, and many more are practicing social distancing and staying home. For businesses, this situation adversely affects their PR and marketing strategies.
You need to adopt proper strategies to stay in business and maintain a good public image during this crisis period. If you hire a PR agency Sydney, they will help you to create the following strategies that can help you to maintain a good public image.
Connect With The Audience
The first and foremost thing to do for building a good public image is to create a good relationship with your customers. With a good relationship with the customers, you can have a positive public image. It will help you to interact with your audience on a personal level and understand their needs. With the help of social media platforms like facebook, twitter, instagram, etc. businesses can post content and interact with the audiences daily.
Focus On Online Services
In-person services are off-limits in most parts of the world because of the COVID-19 outbreak. Therefore, you need to look for other possible options to continue providing your services to your customers. To support your B2B marketing and PR strategies, you need to make your services online. Try to make videos on social media platforms and engage your audience. You can also create webinars where your audience can log in from the comfort of their homes and do online courses.
Be Active On Social Media
Since everyone is staying home, the use of social media is going to increase in the coming days. This allows you to maintain a good public image for your business by creating your presence on social media. Post contents related to your business and customer services regularly. This will help to connect with your customers more effectively. Always look for content that will spice up your social media profiles and feeds. Make sure that the contents you are uploading are capable of keeping your brand on the top of your audience’s mind.
Keep in mind that this a time of panic. Therefore, it is not the right time to focus on your needs. Look for ways to put the audience’s first and address their concerns. If you are a financial institution, instead of giving promotion to your new investment plans, you can produce content that educate your customers on saving money during this crisis period. You can share different ways that can the small businesses of your clients to adapt to decreased customers.